Salesforce Marketing Cloud Specialist

Location: Fresno
Posted on: June 23, 2025

Job Description:

We are seeking a technically skilled Salesforce Marketing Cloud Specialist to join our IT team. This role is not part of the marketing department, but instead supports marketing initiatives through deep technical expertise in Salesforce Marketing Cloud. The ideal candidate will manage backend campaign setups, data integrity, customer journey automations, and ensure seamless synchronization between our Salesforce org and Marketing Cloud. When not supporting marketing efforts, this individual will contribute to broader Salesforce administration and process management within the IT department. Key Responsibilities Maintain and optimize Salesforce Marketing Cloud configurations, including data extensions, contact models, and triggered sends. Build and manage customer journeys using Journey Builder, Automation Studio, and Email Studio. Collaborate with marketing teams to implement new campaign automations based on their strategy and designs. Ensure data consistency and synchronization between Salesforce CRM and Marketing Cloud via Marketing Cloud Connect. Monitor and troubleshoot technical issues within the Marketing Cloud ecosystem to ensure reliable execution of campaigns. Assist in IT-related Salesforce org enhancements, flow/process builder maintenance, and system integrity. Support reporting and analytics through Marketing Cloud and Salesforce when needed. Contribute to IT-led Salesforce initiatives, system upgrades, and process documentation. Skills & Requirements 2 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, etc.). Strong understanding of data extensions, subscriber models, and AMPscript. Experience using Marketing Cloud Connect for CRM synchronization. Working knowledge of Salesforce CRM administration (Lightning preferred). Familiarity with SQL/SOQL and automation logic in Marketing Cloud. Excellent troubleshooting, data hygiene, and QA skills. Ability to work collaboratively across departments with both technical and non-technical stakeholders. Strong organizational and project management skills. Salesforce certifications preferred (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator, Salesforce Administrator). Must be highly self-directed and capable of managing multiple priorities simultaneously.

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